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Latitude: 55.8615 / 55°51'41"N
Longitude: -4.2554 / 4°15'19"W
OS Eastings: 258939
OS Northings: 665449
OS Grid: NS589654
Mapcode National: GBR 0LL.GK
Mapcode Global: WH3P2.LXTV
Entry Name: 78 St Vincent Street
Listing Date: 15 December 1970
Source: Historic Scotland
Source ID: 376655
Historic Scotland Designation Reference: LB33151
Building Class: Cultural
Electoral Ward: Anderston/City/Yorkhill
Traditional County: Lanarkshire
Alex D Hislop (Campbell and Hislop), 1912-13. Modern
classical, American influenced. 8-storey, 3 x 5 bay
commercial building. Ashlar with granite columns.
GROUND AND 1ST FLOOR: giant order of semi-engaged fluted
Doric columns in antis; metal infill panels. Entry to St
Vincent Street architraved, panelled above, stylised
corniced with sculpted wreath above. Frieze with
sculpted crests at angles; angle Phoenix sculpted
ornaments. Architraved windows with geometric glazing
bars. 2nd floor alternating segmental and triangular
pedimented windows. 3rd floor cill band with rosettes;
4th floor windows lugged architraves. 6th floor windows
set in frieze with continuous panels and guttae. Mutule
cornice. Parapet with attic windows breaking through.
Former Pheonix Assurance Building.
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