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Latitude: 55.8628 / 55°51'46"N
Longitude: -4.2557 / 4°15'20"W
OS Eastings: 258924
OS Northings: 665591
OS Grid: NS589655
Mapcode National: GBR 0LL.D3
Mapcode Global: WH3P2.LWPW
Plus Code: 9C7QVP7V+4P
Entry Name: 52-62 (Even Nos) Renfield Street, Odeon Cinema and Shops
Listing Date: 29 May 2003
Source: Historic Scotland
Source ID: 396825
Historic Scotland Designation Reference: LB49233
Building Class: Cultural
Electoral Ward: Anderston/City/Yorkhill
Traditional County: Lanarkshire
Frank Verity and Samuel Beverley, 1934. Massive Art Deco cinema occupying half a city centre block bounded by Renfield Street, West Regent Street, West Nile Street and West Regent Lane. Curved entrance facade to main block with projecting fins and elevation to Renfield Street, cream-painted stone; 6-storey articulated red brick block housing auditorium to rear of main block.
MAIN BLOCK: curved canopy above modern entrance at ground; 5 full height windows spanning 1st and 2nd floors with projecting fins between, flanking further bays and outer fins; 6 bay 2-storey block to Renfield Street above modern shopfronts; further curved block set back above corner to 4th and 5th floors.
REAR BLOCK: 5 blank bays to West Regent Street divided vertically by ribs, patterned brick detailing to wallhead; canopy over pavement. 6-storey block wrapping round corner to West Nile Street with floors divided by brick string courses, regular fenestration. Taller blank block to West Nile Street. Elevation to West Regent Lane with irregular fenestration and brick ribs.
INTERIOR: altered, see Notes.
Original metal-framed windows to main block; replacement windows to Renfield Street; original metal-framed pivot windows to brick elevations. Cast-iron rainwater goods.
Built to seat 2,800, Glasgow's Renfield Odeon (formerly the Paramount Cinema) was one of a new breed of super cinemas constructed in Britain in the 1930s. The American company Paramount employed prominent London architects Frank Verity and Samuel Beverley to construct these large luxurious cinemas in the major provincial cities. As well as building cinemas for other companies in London and elsewhere, the architects were responsible for Paramount cinemas in Manchester (1930), Newcastle (1931), Leeds (1932), Liverpool (1934), Glasgow (1934) and Birmingham (1937). This is the only cinema by Verity and Beverley to have been built in Scotland.
Cinema-going in Glasgow was hugely significant during the inter-war years. Cinemas were 'the building type most peculiarly identified with the Thirties, and Scotland had a particular affinity to them. Glasgow, with perhaps 120 cinemas in 1937, had more per head of population than any other city in the world' (McKean p63). The entrance corner of this particular cinema was noted for its dramatic 'night architecture' with neon strips illuminating the fins and outlining the brick block to the side. This device helped to unify the two distinct halves of the building (the lighting scheme was partially reinstated when the Odeon restored the cinema's exterior recently).
After the Second World War, Oscar Deutsch, the creator of the Odeon empire, acquired the Glasgow Paramount. In the 1960s the auditorium famously presented the Beatles and the Rolling Stones to Glasgow audiences. In 1969 the auditorium was subdivided into three smaller cinemas and this conversion unfortunately obliterated the original Art Deco interior that included the tea-room above the entrance, the lavish foyers, lounges and the auditorium. However, the original plans survive (see References above) together with a complete inventory and description of the fixture and fittings from 1941 (see References above).
Still in use as a cinema today (April 2003), this building and others like it in Britain are under threat from multi-screen complexes located both out of town and, in a more recent trend, in close proximity. Original Art Deco architecture itself is a rarity in Glasgow and the Renfield Odeon and the former Cosmo Cinema (now Glasgow Film Theatre - separately listed) are the only two surviving operational cinemas left from this golden age in Glasgow.
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